[SixFigureStart] December 19, 2008 Newsletter/ Dan and Chip Heath's Kill The Slogans Idea Good For Jobseekers Too

In this issue:

About SixFigureStart

Dan and Chip Heath's Kill The Slogans Idea Good For Jobseekers Too

Free Teleclass Recording:  How to Effectively Handle a Job Layoff & Move Forward

Give The Gift of Coaching:  Special Offer for December and January

SixFigureStart Career Check-up:  January 12, 2009

About SixFigureStart

SixFigureStart offers career coaching by former Fortune 500 recruiters for Gen Y college students and young professionals.  SixFigureStart uses proprietary strategies and exercises to help you:

Identify what you want – passion, balance, legacy
Build a strong brand – resume and cover letter, presentation skills, online presence
Communicate effectively – networking, interviewing, negotiating

Navigate for the long-term – promotions, lateral moves, mentorship

Founded by two professionals with over 40 years of combined HR and business experience, SixFigureStart coaches have recruited for start-ups through global blue chips, including leading the entry-level hiring efforts for Citigroup, Merrill Lynch, Pfizer, and Time Inc.  We have hired thousands of people and bring you the insider’s view into how the hiring process really works and what employers want.

If you have friends who may want to join the distribution list, please forward this issue and they can sign up here. 

Dan and Chip Heath's Kill The Slogans Idea Good For Jobseekers Too

http://www.fastcompany.com/magazine/131/made-to-stick-kill-the-slogans-dead.html

In Dan and Chip Heath's latest column for Fast Company they espouse the benefit of speaking in plain English and not trying to do something too clever a la the slogan variety.  I wholeheartedly agree; this advice relates to the jobseeker as well.

Many candidates worry that their resume isn't catchy, that their interview doesn't include the buzzwords, that their pitch isn't memorable.  However the best candidates are clear and concise, not catchy.  Buzzwords often come across as superficial.  The most memorable pitches are authentic and easy to understand.

Jobseekers should say what they mean in plain English.  Recruiters don't have a lot of time to decode double entendres and jargon.  Recruiters also have heard a lot, so what strikes you as witty and original may be stale and cliche.   Kill the slogan is a good idea not just for marketers but for jobseekers too.

Caroline Ceniza-Levine, co-founder of SixFigureStart, was former head of campus recruiting for Time Inc, and has also recruited for Accenture, Booz Allen & Hamilton, Citigroup, Disney ABC, Oliver Wyman and TV Guide.  Schedule a complimentary consultation with a SixFigureStart coach at 212-501-2234 or email info@sixfigurestart.com. 

News and Upcoming Events

SixFigureStart Free* Coaching Teleclass Recording

How to Effectively Handle a Job Layoff & Move Forward

SixFigureStart co-founders Connie Thanasoulis and Caroline Ceniza-Levine talk about:

• If You’ve Been Laid Off, What To Do Next
• If You Haven’t Been Laid Off, How To Recession-Proof Your Current Job

Dial - (641) 715-3468
Enter Access Code - 151675# (you must hit the pound key)

*The call is free but long-distance charges apply depending on where you are calling from.

This call was recorded on Dec 19.  Listen prior to Dec 31 to take advantage of a special 20% discount that was announced during the call.

Give the Gift of Coaching:  Jumpstart Package

We normally require a four-month minimum commitment.  But for December and January only we celebrate the holidays and the new year with a special package designed to jumpstart your 2009 career goals:

2 hours of 1:1 coaching

2 weeks of follow up support via email and brief phone check-ins

$499

Contact Caroline at caroline@sixfigurestart.com or Connie at connie@sixfigurestart.com to schedule a complimentary phone consultation to see if this or our other coaching packages are right for you.

SixFigureStart Career Check-up: 

Is Your Job Search Where You Want It To Be?

If this is the year that you are finally going to change careers, change employers, or get that dream job, find out if you are on the right track:

• Take the 60-question SixFigureStart Career Assessment and see exactly what you are doing well and what you need to do better;
• Learn the six job search steps that really matter in the hiring process, developed by former Fortune 500 recruiters who have hired thousands of candidates just like you;
• Hear strategies and tips that you can use specifically in this challenging market. 

SixFigureStart specializes in working with Gen Y college students and young professionals to launch fulfilling and financially rewarding careers.  This workshop will be led by Caroline Ceniza-Levine, co-founder of SixFigureStart and former recruiter for Accenture, Booz Allen & Hamilton, Citigroup, Disney ABC, Pfizer, Time Inc and others.

Monday, January 12, 2009

4:00p – 6:00p

In Good Company Workplaces

Space is limited.  Advance registration required

Email caroline@sixfigurestart.com or call 212-372-0277 with questions or to register.

If you have friends who may want to join the distribution list, please forward this issue and they can sign up here. 

All information is copyright © SixFigureStart 2008